semweb2slide60
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zBay (as in decentraliZed) is an ecommerce scenario we’re exploring at CommerceNet, that involves literally blowing up today’s centralized ecommerce ecosystems. Think eBay without an eBay in the center!
zBay was inspired by a prescient 2002 blog posting by writer and consultant Paul Ford. Ford wanted to illustrate the potential of the Semantic Web. However, his scenario is a lot more credible with Web 2.0 technologies like microformats and event buses.
In a decentralized market, buyers and sellers could post their interests directly on their blogs, using a microformat for classified ads. In this example, Scott on the left wants to sell a Martin Guitar for $600, while Paul on the right is seeking an acoustic guitar under $700. The problem is, how can they be connected?

